Our quest to respond to the emotional needs of the users has made us remain in touch with the humane side of the design. And this attitude helped us work with some wonderful teams across a variety of domains like – healthcare, education, edutainment, hospitality, entertainment, research, AI, IoT, production monitoring in manufacturing, big data, enterprise planning & management, product design and many more.
Bakers' Fun, through its stores in Guntur, has been serving its customers with consistent taste and quality, since 1993. With an aim to spread their stores across India, Bakers' Fun wanted to have a comprehensive expansion strategy supported by online presence.
Kenseo joined them in their journey to help build the strategy of growth by maintaining a consistent customer experience across all their channels.
- Brand Identity
- Packaging Design
- Strategy
- User Research
- Website
Jandhyala Foods, a traditional food products company, has maintained an empathetic relationship with its customer base for over two decades. As part of its future vision of venturing into new-age sales channels, Jandhyala wanted to maintain the same warmth with new customers.
We developed comprehensive business, design and promotional strategies alongside great customer experience.
- Packaging Design
- Promotional Strategy
- Strategy
- User Research
- Website
78E has a grand vision of spreading happiness and well-being with healthy and nutritious food in the form of dehydrated powders and slices.
Kenseo worked with them to build their brand identity, strategy and online presence.
- Brand Identity
- Packaging Design
- Promotional Strategy
- Strategy
- User Research
- Website
Behind the
Scenes
Process Adaptability is the key – We understand the way you work and seamlessly fit ourselves into the flow without defeating the primary purpose of our design process.
Discover
Gather Requirements
Stakeholder Workshops
In one-on-one workshops with the key stake holders, we get a hang of the product vision, Identify the target audience and the technology/technical choices.
Get User’s Pulse
User Research
We conduct research in a model that suits the case. We then, empathise with users/consumers and capture their goals/expectations and group them based on their usage patterns. As a third step, we identify influencing factors.
Understand Market
Competitor Analysis
We study and understand the competition and compare it with the idea/product/service in question and create a gap-analysis report.
Define
Juxtapose Data
Build Strategy
We use the data from the stakeholder workshops, competitor Analysis, technical backdrop and the user expectations, to define a level-playing ground that acts as the strategic basis for product and design.
Conceptual Model
Task & Information Flow
Define the tasks flows and storyboards, Create a seamless flow of Information and build Information Architecture
Visual Model
Define Communication Structure
Define tone, colour, type and style that suits the context and expectations
Design
Create Drafts
Conceptual Models
Get the conceptual idea in place by creating wireframes/conceptual models, validate the design with stakeholders and focus groups
Put it all together
Visual Design
Create visual designs considering the emotions, expectations and context. Create style guides.
Create Prototypes
Click-though mocks
Create the experience with the help of click-through mocks to give a feel of the final outcome. Use this as a tool to validate and communicate with the dev teams.
Let's
Chat
